Guest Blogger: John Mancini, author of Digital Landfill
John Mancini is an author, speaker and respected leader of the AIIM global community of information professionals. He is a catalyst in social, mobile, cloud and big data technology adoption and an advocate for the new generation of experts who are driving the future ofinformation management. John predicts that the next three years will generate more change in the way we deploy enterprise technologies and whom we trust with this task than in the previous two decades. He is President and CEO of AIIM.
I frequently speak with new companies in the
content space. They brief me on their
business plans, I offer advice, and they often utilize AIIM
services in building awareness of their product.
After one recent such web call, I asked the
company for a copy of the presentation they had used in their briefing. They
said it was a large file, and would follow-up with an email with a link to the
presentation.
About an hour later, I got the promised email with
a DropBox link. I clicked on the link, and voila -- a surprise. I wasn't
looking at the presentation, but at the top level directory for the company,
with folder names like "compensation plan" and "intellectual
property" and "strategic plan" and "financing."
Of course, I didn't click any further and
called the company immediately and told them what they had done. They were horrified at the error, and sent me
a new link, but I don't think they took the additional step that I wanted them
to take, which was to reconsider the wisdom of creating their entire enterprise
information infrastructure around a solution that is designed for individual
consumers rather than one focused on the
"hardened" requirements necessary for a
business.
Hello, Systems
of Engagement, meet Systems
of Record.
The revolution over the past 5 years in mobile, cloud, and social
technologies has turned the innovation pyramid on its head (see C-Change: The Impact of the Consumerization of IT). In the old days,
technology innovation occurred within large business and government
organizations, and then ultimately tricked down into the consumer sector. We
are now in exactly the opposite
situation, and business and government organizations are struggling with how to
respond.
We call these technologies Systems of
Engagement. Once all those senior
executives got iPADs for holiday presents in December 2010, and showed up at
their IT departments after the holidays and asked, "How can we connect
this to our business systems?" and "How can I get the documents from my
laptop onto this device when I am on
the road?" the game changed forever.
The initial reaction of organizations to this
revolution was either denial ("We have a policy prohibiting use of Dropbox and similar file sharing tools,
therefore the problem doesn't exist.") or outright opposition ("We do
not and will not allow unauthorized devices to connect to enterprise
systems.")
One of my fundamental principles relative to
the flow of information is that the needs of the business to get "stuff" done will always trump the desire
of IT to keep things under their control.
And so the initial effort of the business to tap into the benefits of
Systems of Engagement was somewhat haphazard and in spite of IT rather than because
of it, and if connections existed back to our legacy Systems of Record, it was
more by accident than by design.
Enter cloud technologies. And despite a level of hype and FUD that is
second only to "big data," I think the cloud offers a new framework
to think about the links between Systems of Record and Systems of Engagement
and how to create a new path forward. There are two important ways our thinking
about the cloud needs to change.
The first important step in thinking
constructively about the cloud is to stop thinking about it in
"either/or" terms relative to on-premise solutions. "Are you going to move from on-premises
to the cloud?" and "When are you going to switch to the cloud?"
are the wrong questions to ask, especially in large organizations. The right
question is "How are you going to create a hybrid strategy that taps into
the advantages of the cloud, but allows you to maintain control of your
information?"
The second step is to take a concept that we
know and understand from the world of apps and email -- syncing -- and make it core
to how we understand the management of information assets in and with the
cloud. It doesn't seem too long ago that syncing our email when we came
"on-line" after being "off-line" was a big deal. We had to actually think about it. It was a bit of a pain. But now we don't give
it a second thought.
There is a tendency to think of Systems of
Record as synonymous with on-premise systems, and Systems of Engagement as
synonymous with the cloud. We need to think about the cloud not as separate from our Systems of Record, but
perhaps as the "place" where information assets are synced across
systems and devices.
Syncing in the cloud in the context of information assets is the core concept
we need to adopt in thinking about how the cloud might address these three
"Systems of Engagement" challenges:
- The challenge of BYOD. How do I give my users the power and
flexibility (and for the enterprise, cost
savings, too) to use all of those phones and tablets they love for
business? We need to exert control over information assets within our
on-premise systems (what can be synced and to whom?), but use syncing in the
cloud as the vehicle to move that information onto mobile devices -- and
eventually to get it back off again.
- The challenge of mobile capture. Syncing also works the
other way, too. All those powerful mobile devices with 8 MP cameras offer a
host of opportunities to bring information capture closer than ever to the
point of information creation. That's a
good thing, and it opens up countless new opportunities to streamline processes.
- The challenge of accessing information from SaaS solutions. You've implemented Salesforce (or any other powerful enterprise
solution in the cloud). You want to connect your Salesforce implementation to
information in an on-premise SharePoint repository. Are you going to tunnel through the corporate
firewall to this information? I don't
think so. I think a better way of conceptualizing
this is by thinking about how you use the cloud to sync the appropriate
information.
A few data points from our recent Industry Watch Content in the Cloud: Making
the Right Decision illustrate some of these
user requirements:
- 30% are seeing increasing use
of unofficial cloud content management and file shares. Only 5% have an
“official” cloud-based option. 19% prevent access to non-approved sites.
- Of those organizations with a
defined cloud strategy, 20% intend to move their document and content
management systems completely to the cloud, whereas 38% are choosing a hybrid
of linked cloud and on-premise.
- 68% are looking to use cloud
collaboration within the business and between remote sites.
The time has come to get serious about the
cloud -- as part of the continuum of
solutions you use to manage information assets.
The key? Focus on "managing the sync" between Systems of
Record and Systems of Engagement.